This year has seen many advances in technology throughout the media world. These advances are something i have had to consider when producing my coursework as it may have hindered or aided me in my attempts at creating new media products.
There are a few new products in the market that are important to anyone in media. Firstly is the iPad 2 an similar tablet devices. Even devices like the iphone. The main reason these are important is because they are all portable/mobile devices. Offering media consumers the opportunity to access all sorts of media anywhere they are through the internet. This is important specifically to me because the iPad and similar devices are beginning to kill off the paper magazine. So, when producing my magazine cover and film poster, i had to consider what they would look like on a digital screen. Not only looks, but if my products were real, there is such huge potential with the iPad. Such as creating an App that would allow extended advertising for my film, reaching much wider audiences.
Another big advancement in the pass year has been the ever growing development of 3D technology. In march this year, the nintendo 3DS is scheduled to launch, the first no glasses needed 3D gaming device, also capable of browsing the internet and more importantly watching movies. This device along with 3D televisions and 3D cinema has led me to consider what my film would be like if 3D was an option. This technology would allow me to create a film that would reach even more audiences and create a bigger media product. Something that i feel is more than vital when producing new media.
Not so much a recent development, but social networking has played a big part in the production of my coursework. Even though social networking has been at large for a few years now, it seems that this last year has seen a massive growth in the market. Sites such as Facebook and twitter have definitely seen a lot of growth and even more importantly, youtube. Firstly, Facebook has allowed me to create bigger amounts of publicity for my media products and therefor given me more chances for improvement. I achieved this through linking my youtube account with my Facebook account. Embedded in this link is an element of synergy, the overall advantage of creating greater publicity for my products wouldn't be achievable without this link. 1 + 1 = 3, they are functioning together to produce a result not independently obtainable.
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